CFS awarded 'Best Platform Overall'
Tuesday, 13 May 2014 10:35am

CFS FirstWrap platform was awarded 'Best Platform Overall', 'Best Navigation and User Interface' and 'Best Product Offering' in the recent Investment Trends December 2013 Platform Benchmarking Report

CFS FirstChoice platform was awarded 'Best Master Trust' and 'Best Reporting Tools'.

"Supporting advisers in growing their business and increasing business efficiency is an absolute focus for us.  Advisers are looking to partner with platform providers who deliver tools which allow them to spend less time on administration and more time delivering quality advice to their clients," said Linda Elkins, executive general manager of Colonial First State (CFS).

"From a consumer's perspective, the need for great advice has never been stronger. Australia has a complicated superannuation, taxation, and social security system which is almost impossible for individual investors to navigate without assistance," Elkins said.

Colonial First State has identified managed accounts, retirement and SMSFs as strong future trends for the advice industry and driving forces behind platform innovations over the coming years.

"The last few years have brought a significant amount of change for many advice businesses.  Platform providers are well placed to help advisers and licensees deal with the challenges brought on by these changes and continue supporting them in delivering quality outcomes for their clients," Elkins said.

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