Register  
AIA launches fitness program available via advisers
Thursday, 6 March 2014 12:10pm

AIA Australia has launched a fitness program that will be sold to clients who purchase an insurance policy via financial advisers.

The AIA Vitality program was launched in Sydney this morning at the Incentivising a Healthier Australia national forum.

The Vitality program has more than five million members across South Africa, United Kingdom, United States, China and Singapore.

The program uses research in behavioural economics to stimulate people to adopt a healthy lifestyle.

AIA Vitality members begin the program by completing health and fitness assessments and will earn points for undertaking healthy activities, such as running and going to the gym.

Members are rewarded with points for displaying healthy behaviour, including discounts on shopping, entertainment and travel purchases.

Commenting on the launch, AIA Australia's chief executive Peter Crewe believes AIA Vitality provides financial advisers with a new way to connect with Australians about the need for life insurance, and address the issue of sustainability in the industry.

"We believe the program will allow us to engage with customers in a compelling manner that empowers them to make real improvements in their health," AIA Australia chief executive Peter Crewe said.

"As everyone in the industry is aware at the moment, we need to find new ways to connect and engage with Australians about the need for life insurance, and for the sustainability of the industry more broadly."

He added that "by shifting the conversation to that of preventative health and wellness, we believe that we can improve engagement with our products as well as tackle the chronic illness epidemic facing Australia at the same time."

2 comments on this article
Bernie McGrath from Illona Consulting wrote:
Life Insurer's should look at lowering cost of the insurance to ppl who are fit and healthy rather than giving discounts and free stuff outside policy. Currently they look at age and smoking ect - Why not introduce a fitness assessment as part of policy and offer discounts for those who are fit - this would engage customers directly and be a win / win for both.
7 March 2014 9:41am
M. Luthfi Ramlan from Singapore wrote:

Hi Bernie,

That's what AIA Vitality is all about. In Singapore, we are also rewarded with insurance premium discounts as a reward for a healthy behaviour / lifestyle.

10 March 2014 8:03pm
Blogs
Follow the industry experts.
Christopher Page
Christopher Page
Managing Director

Medcraft's appalling speech
I am surprised. More than that, I am astonished, shocked. Last week I was left speechless by the address that the Australian Securities ...read more
 
Benjamin Ong
Benjamin Ong
Chief Economist

Reflation, rotation and the taper
'Tis being my final type (drivel, to some gentle readers) for the year, we'll take a look back at the 2013 that was to seek the lessons ... read more
 
Alex Dunnin
Alex Dunnin
Director of Research & Editorial Services

Fear and hatred is what I want for Christmas
Many years ago when I started work as a country school teacher students would often moan about how they thought it was unfair that ... read more
News Search   
VideoBrought to you by
Adviser Efficiency
The secret sauce to an enduring adviser-and-client relationship changes from time to time. One minute it's about the adviser's ability to provide expert advice around investments and the next minute, it's ... Watch video
Why Multi-Asset Solutions?
Joe Fernandes, Head of Global Investment Solutions at Colonial First State Global Asset Management talks about the advantages of objective-based investing in the multi-asset space. Watch video
State Street Global Advisors SPDR S&P 500 ETF
We invite you to watch our latest video program on FSiTV featuring State Street Global Advisors (SSgA) head of SPDR ETFs Amanda Skelly, as interviewed by Mark Smith, deputy editor of Financial Standard. In ... Watch video
Get it
Daily
FREE to your inbox, get the Financial Standard Daily Email.
Get the Free
iPad app
Download the Financial Standard iPad app for FREE
Industry
Events
DEC
19
JAN
28
Financial Standard Chief Economists Forum 2015 - Sydney
30
Financial Standard Chief Economists Forum 2015 - Melbourne
MAR
25
Digital Marketing for Banking & Financial Services 2015 Summit
FEB
02
The Diversity Dividend - The Male Champions Of Change
03
Hobart GenXt National Roadshow 2015
News
Bites

$245 (inc GST) for 1 year
 
 
Copyright © 1992-2014 Rainmaker Group
All material on this site is subject to copyright. All rights reserved. No part of this material may be reproduced, translated, transmitted, framed or stored in a retrieval system for public or private use without the written permission of the publisher.
Link to something PAOpzXzW