Midwinter adapts planner software to client profile
Wednesday, 9 October 2013 12:20pm

Midwinter has updated its AdviceOS software to enable clients to access a customised portal with different content, calculators, themes and graphics.

The software provider presented the updates to its cloud-based software at a roadshow in Sydney.

AdviceOS allows the use of different "client stories" based on client age or marital status.

"Clients who are young singles under 30 will experience a different client portal experience to those clients that are young families under 30," Midwinter managing director Julian Plummer said.

"We believe that the 'client story' functionality will only increase the levels of client engagement within the advice process by making the accessible content by a client more appropriate to their situation or life stage."

A new standard statement of advice (SOA) has been rewritten to make it compliant with the Future of Financial Advice (FoFA) reforms and the best interest duty. The new SOA focuses on self-managed super funds (SMSFs), portfolio review, portfolio management and research.

AdviceOS has transitioned from a beta testing phase into a full release after over 300 advice practices tested the program since June 2013.

The Investment Trends May 2013 Planner Technology Report found that Midwinter's software currently holds a 7% of the market share but scores highest on user satisfaction.

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