Praemium has revamped its online portfolio administration platform - V-Wrap - to incorporate a single business process, making it easier for advisers to create strategies that meet clients' simple and complex investment needs.

The announcement coincides with the rebranding of Praemium's p-Desktop, recognising that Praemium's market data services are now fully integrated components of its V-Wrap Service.

From next Monday, 7 June 2010, advisers will be able to access more features within V-Wrap to suit their client's investment and administration needs with new and different levels of Portfolio Types available, priced between $24 to $340.

At the same time, there will be the additional ability to administer international investments at portfolio level.

Praemium's group chief executive, Arthur Naoumidis said the streamlined V-Wrap comes after actively surveying the adviser market regarding how best to provide services which both assist and support.

"Our findings recognised that advisers do have clients with simpler investment needs, who don't necessarily warrant the use of such aspects as V-Wrap's full Capital Gains Tax (CGT) and corporate action functionality," he said.

"With this in mind, we are now rolling out our latest development to encourage advisers to start utilising V-Wrap across the whole of their business, even for those with clients who may only have a small number of securities and don't necessarily need automated corporate actions processing, or CGT calculations and reporting," Naoumidis said.

Praemium is also taking this opportunity to rebrand p-Desktop, its market data service (which can incorporate real time client reporting capability), by renaming it V-Wrap Adviser.

Together with the more recently launched V-Wrap Investor, a version of the market data service which is ideal for use by mobile advisers or their investor clients, V-Wrap Adviser is now a fully integrated component of the V-Wrap System.

"The uniform service branding reflects the evolution of V-Wrap Adviser and V-Wrap Investor into fully fledged components of the V-Wrap system, Praemium's flagship offering.

"Each is an access point into V-Wrap and each incorporates additional tools, features and functionality which are more applicable to the needs of individual advisers or their clients," he said.