James Purvis, founder of one of the biggest financial planning research groups in Australia, has opened an implemented portfolio business that's attracting mandates from the managed account market.

He founded Purvis, van Eyk and Company in 1989, now known as van Eyk Research. In 1995, he left the firm and today the investment and ratings company provides research to more than 50 per cent of financial advisers in Australia.

Continuing to provide asset allocation research and risk management advice, he advised industry super fund, LUCRF, between 1992 and 2006 and was the executive chairperson at United Funds Management for three years to 1998.

He launched Proactive Portfolios at the end of last year, a business that houses the research and knowledge he's developed of multi-asset and multi-manager model portfolios.

The firm provides expertise to financial planners using implemented portfolios on separately managed account (SMA) platforms.

OneVue selected Proactive Portfolios as the manager of its three additional portfolios, which will soon be available on the OneVue Managed Account. These include Balanced, Growth and High Growth.

"[OneVue's SMA platform] ability to implement proactive strategies including direct shares, ETFs and other Exchange Traded Assets such as REITs and hybrids is essential to our success because the Proactive Portfolios will incorporate these into one diversified SMA," said Purvis.

The portfolios are expected to be available using other white labels of the OneVue Managed Account in the next few months.