Following adviser feedback, platform provider Oasis Asset Management is looking to add exchange traded funds and separately managed accounts into its platform, while boosting its direct shares offering.

Andrew Rawlinson, director of distribution at Oasis, said the firm is in the process of reviewing ETF products in the market and considering adding them to its services.

"Like most providers we've been asked to consider ETFs on our investment list for our clients and we're in the process of looking at that at the moment," he said.

The firm is also upgrading its direct shares offering - a move that is in line with increasing adviser calling for better direct shares services.

"[Advisers] are very much exploring the use of going direct as opposed to just fund managers.

"Clearly a lot of independent financial advisers are starting to place their attention there and that also leads directly to ETFs," he said.

Meanwhile Oasis is also looking at the separately managed account sector, which Rawlinson said has been another area that has come under increasing attention by advisers.

With high management and product fees in the spotlight, both investors and advisers are turning towards more cost-efficient alternatives, such as SMAs, to navigate their investments.

Oasis said it recognised that direct shares, ETFs and SMAs were likely to grow exponentially within the next few years, and its business developments will focus strongly on those trends.

The Oasis Group is made up of three companies, Oasis Asset Management Limited, Oasis Fund Management Limited and MoneyOne.Com.Au Limited.

Oasis Asset Management manages the client service, administration processing and accounting functions.

Oasis Fund Management Limited is the trustee and operator of a superannuation master trust and Investor Directed Portfolio Service (IDPS) products.

MoneyOne.Com.Au Limited is responsible for the development of desktop and online services for financial advisers and investors.

The firm is 73 per cent owned by ING.