Suncorp Life has created a new product and services business unit by combining its life risk and superannuation and investments functions under one roof, which has also seen a reshuffle of management staff.

Headed up by executive general manager Sean Carroll, previously the executive general manager of Suncorp Life New Zealand, the new unit will give further support to independent financial advisers, the company said.

Product and service also includes pricing, claims, underwriting, administration, call centre and reinsurance functions.

"It will deliver product and service in both life and superannuation that will be sold through two fully-focused channels - one on intermediated distribution called Adviser Distribution and one on direct, called Direct Customer," explains Suncorp Life chief executive Geoff Summerhayes.

Executive general manager Vicki Doyle will lead the direct customer team and will responsible for the value proposition and channel strategy to direct customers of both life and superannuation and investments.

Jordan Hawke will be at the helm of adviser distribution channel, which will drive intermediated distribution including Asteron Life, Guardian Advice, Standard Pacific and channel/dealer support services, the company said.

"Being part of the Suncorp Group allows us to leverage household brands like GIO, AAMI, and Apia, so we are committed to maximising that opportunity through direct sales," said Summerhayes.

"The independent financial adviser (IFA) market remains critical to Suncorp Life's business as we continue to build and sustain relationships with IFA's through our Asteron Life brand."

Meanwhile, David Carter (previously, EGM Direct Distribution) was announced as the Executive General Manager New Zealand in December, and commences in the role on Monday 30 January.