Online Aussie consumer giant enters life insurance market

One of Australia's leading online consumer brands is entering the life insurance industry via a distribution partnership.

Under the agreement with life insurance distributor Greenstone Financial Services, (Kogan) will offer life insurance and funeral insurance policies to customers under the Kogan Life Insurance brand.

The agreement will see Kogan earn commissions on every policy sold.

Over time, Kogan explained, the new brand is likely to expand its consumer offering to "related products."

Kogan executive director David Shafer commented: "We are very pleased to partner with Greenstone, a leader and innovator in the Australian life insurance market, to offer life insurance products to our growing community of smart Aussies, enabling them to save more of their hard-earned money."

Greenstone chief executive Brenard Grobler added: "Kogan is a trusted Aussie brand renowned for offering great value products and services to smart shoppers all over Australia."

"We are proud to be able to partner with Kogan to deliver excellent value life insurance products to Kogan's large and growing community," Grobler said.

Read more: KoganKogan Life InsuranceGreenstone Financial ServicesBrenard GroblerDavid
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