Link Group has rebranded the $43 billion managed fund administrator it acquired last year.
White Outsourcing, purchased by Link from Steadfast Group in December 2016, will now be known as Link Fund Solutions and will be part of Link's Corporate Markets division which services global equity markets.
The move reaffirms Link's strategy to expand into managed fund administration, providing a diverse client base of fund managers, trustees and listed investment companies with middle and back office administration, fund accounting, and custodial and unit registry services.
"There is immense growth potential in the managed funds administration sector, and by combining the expertise of Link Fund Solutions with our cutting-edge technology, long-standing experience with share and unit registry services, and client management expertise we believe this presents a compelling proposition to the market-place," Corporate Markets chief executive Paul Gardiner said.
Link Fund Solutions chief executive Andrew Harrison said the rebrand communicates the goal shared by Link Fund Solutions and Link Group: to provide quality, outsourced solutions harnessing the power of technology.
"There is no doubt that demand for outsourced administration solutions is increasing, as funds must manage the increasingly complex Australian regulatory environment, and seek to tap into outsourcing as a mechanism to achieve operational efficiency and economies of scale whilst also empowering them to focus on core functions. Aligning more closely with Link Group means we will be better placed to meet this growing demand," Harrison said.
As part of the move, Link Fund Solutions will relocate to the Link Group offices in Sydney.