Ignition Wealth launches goals-based investing

Digitally led adviser Ignition Wealth will become Australia's first robo-adviser to offer goals-based investing.

The company, which received financial backing from planning pioneer Barry Lambert last year, has appointed SiResearch to provide adaptive asset allocation built around goals which have a specific objective and timeframe.

Using portfolios created by SiResearch, Ignition Wealth will offer diversified portfolios which include new and emerging offerings such as SMAs, ETFs, alternative beta and CPI plus products.

"In reality an investor's attitude to risk is influenced by what their goal is and the date by when they want to achieve it," Ignition Wealth chief executive Mark Fordree said.

"The SiResearch goals-based investment model adds a specific objective and timeframe to an investor's goals to reflect this."

Ignition Wealth head of sales and marketing Richard Liverpool explained the company was responding to an urgent demand from their business sectors; advisers, accountants, super funds, wealth managers and distribution groups, for a client-centric investment solution that demonstrates a deeper level of understanding of clients' investment needs.

"The goals-based solution provides a lifetime tool for risk profiling as clients' goals both evolve and change unexpectedly over time. This client-centric investment model delivers a greatly improved level of client and member engagement for our business partners," Liverpool said.

Founded in late 2016 by Rebecca Jacques, SiResearch is a new research and investment house focusing on enabling and assisting the advice model to move to a personalised investment experience.

"Goals-based investing is best suited to the most progressive and innovative of financial services businesses which are inherently consumer-first," Jacques said.

"Ignition Wealth, as an innovative digital financial advice business, is a perfect fit for the SiResearch pioneering goal-based investment solution."

The full suite of investment models will be available through Ignition Wealth by the second quarter of 2017.

Read more: Ignition WealthSiResearchAustraliaBarry LambertCPIMark FordreeRebecca JacquesRichard Liverpool
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