In an effort to increase women's confidence in managing their finances, an ex-hedge fund manager has launched Asia's first robo-adviser exclusively for women.
With Singapore's Marvelstone Capital as its fund management company, licensed robo-adviser Miss Kaya was developed to assist women who have traditionally shied away from managing their own finances and investments.
According to Miss Kaya founder Gina Heng, the tool strives to simplify and demystify money management.
"The jargon, financial lingo, analogies, and more, all are designed to be relevant to those already familiar with finances. This makes it daunting for the modern woman to feel confident with their personal finances or feel eager to invest," Heng said.
Described as an educational fintech platform, Miss Kaya collates information regarding users' financial objectives, risk appetite and personal information to develop a unique portfolio and makes automated suggestions regarding recurring contributions.
"Miss Kaya not only wants to help women in making successful decisions in investing, but also achieve confidence in managing their own finances and ultimately reaching their life goals," Heng said.