CommInsure, OnePath enhance digital experience

Applying for life insurance and making claims is now much easier for financial advisers and customers of CommInsure and OnePath.

CommInsure is the latest to partner with underwriting rules engine UnderwriteMe. Through the partnership, the complexity of applying for life insurance is removed for advisers and their clients.

MLC Life partnered with UnderwriteMe in July 2017 as part of a wider $400 million strategy to overhaul and innovate its digital offering.

CommInsure head of life distribution Olivia Sarah-Le Lacheur said the UnderwriteMe platform is the ideal for CommInsure to develop and deliver an enhanced experience.

CommInsure engaged advisers throughout the process design, who stressed how the use of plain language helped their clients understand what they were being asked and why, she added.

"Asking the right people the right questions at the right time means advisers have more meaningful conversations with customers. Having the capability to remove irrelevant questions for each customer - like asking an accountant if they work underwater - and reducing the need for as much follow-up evidence improves advisers' productivity," Lacheur said.

"We have delivered an intuitive experience that is simple and easy for customers, and efficient for advisers."

Suggesting there are more enhancements to come, Lacheur said: "We're proud of our achievements to date but the real improvement in our adviser and client experience is just beginning."

OnePath also announced added online claims functionality to its OneView Life adviser portal.

Lodging a claims form online, advisers can notify ANZ of their client's intention to lodge a claim. This enables ANZ to capture required information via the form, expediting the claims process. Advisers can also monitor the progress of clients' claims and their payment history.

"It's really about working in partnership with the client, the adviser and the insurance provider to get a timely and appropriate outcome for the client. Our new OneView Life enhancements make this possible," ANZ Wealth head of life insurance Gerard Kerr said.

Read more: CommInsureOnePathlife insuranceANZOneView LifeOlivia Sarah-Le LacheurANZ WealthGerard KerrMLC Lifefinancial advice
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