ANZ Wealth is piloting a mental health coaching service in partnership with Remedy Healthcare.
Customers lodging income protection claims relating to depression or anxiety will have the option to undertake a complimentary, phone-based Remedy Healthcare MindStep program tailored to their needs.
OneCare Income Protection customers will also be offered the support of a Caseworks registered nurse to visit their home and guide them through the claim assessment process.
In the past 12 months, 11% of the total claims paid out by ANZ Wealth have been due to mental illness, with ANZ Wealth head of life insurance Gerard Kerr saying the nature of claims is changing.
"It's important that we not only provide financial support to customers who experience anxiety and depression, but also respond to the mental health challenges they may face, particularly at claim time," he said.
"Both of these initiatives form part of ANZ Wealth's broader response to supporting customer health and wellbeing, offering a highly personalised service in the comfort of their home."
Kerr also called on financial advisers and their clients to provide feedback on the program so as to ensure the insurer can further improve its support to customers during claim time.