AMP is further embracing managed accounts, making a suite of separately managed portfolios available to users of its platforms.
Known as MyNorth Managed Portfolios, 12 SMAs have been added to AMP's superannuation, pension and investment platforms and products including MyNorth, North, Summit and iAccess. It provides financial advisers and their clients with greater choice.
The range will also be expanded throughout the year to include direct access to equity investments.
Constructed and managed by the AMP research team, the portfolios provide access to a diversified range of managed funds designed to meet specific goals within three key categories: accumulation, income and objective-based.
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The portfolios incorporate AMP's Advantage Funds range which was expanded in January and has since added $32 million to its $312 million in funds under management.
AMP head of platform development John Keating said the ease with which the new portfolios are accessed and administered will free up more time for advisers to spend with clients.
"The new portfolios continue the investment AMP is making in our platforms and products to ensure advisers can confidently help clients achieve their goals," he said.
AMP has also introduced a new reporting tool and enhanced model management functionality across its platform and product range.
Models are now easier to configure and manage, and can be isolated and valued separately from other holdings within an account.
The institution said reporting on model holdings and performance, in addition to improvements to the North Online system performance, will contribute to greater practice efficiency.
The new reporting tool allows advisers to generate, customise, and download reports more efficiently with improved browser and device compatibility, including new screens and reports.
AMP's North platforms currently hold about $35 billion in assets under management.