A growing independent financial advice group reappointed OneVue as its platform provider.
Madison Financial Group recommitted to using its white-labelled WealthPortal for an additional five years. OneVue's platform technology underpins the WealthPortal offering.
OneVue said its renewed agreement reinforces both parties' commitment to growing and developing the WealthPortal platform, which is used by Madison's 100 advisers.
Having partnered with Madison for more than a decade, OneVue group managing director Connie McKeage said the relationship has made OneVue better and more focused as a platform provider.
"The Madison Group advisers and leadership often have excellent ideas to improve the platform's functionality and user experience, and their feedback is extremely valuable to us in contributing to our technology development pipeline," she said.
Likewise, WealthPortal managing director Mark Perry said he anticipates the next five years to be the most exciting yet.
"Over the years the partnership has enabled us to deliver a number of 'industry firsts'. We have a depth of industry-leading platform improvements, often initiated by our users, and we want to drive forward this agenda over the next few years with OneVue as our partner of choice," Perry said.
The Madison white-label stands as OneVue's largest platform services client.