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Showing 1 - 3 of 3 results for "Maslow"

SG rise a bad idea: Chartered Accountants

ELIZABETH MCARTHUR  |  MONDAY, 15 FEB 2021
... Negline believes the SG should rise eventually, he said right now increasing it would be focussing "on the very pointy end of Maslow's hierarchy of needs" while everyone else is in survival mode. "Our super system needs protection. Some are putting it ...

Housing crisis takes emotional toll on Gen X

EMMA RAPAPORT  |  TUESDAY, 18 APR 2017
... adulthood. "The need for security is fundamental to the human condition and our sense of belonging," Neal said. "It goes back to Maslow's hierarchy of needs - physical safety is the base need, followed by our social and emotional needs." "Gen Xers are ...

When Maslow's Theory and Marketing Collide

... other examples. For financial services and other non-FMCGs, it can be more complex and marketers might need to look at Maslow's hierarchy of needs to see what personal needs a product or service fulfils and demonstrate how they meet them. FMCGs tend ...
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